Center for Innovation and Entrepreneurship: Crafting Stories to Drive Engagement

At the Center for Innovation and Entrepreneurship (CIE), blogs empowered us to tell the stories of the many budding entrepreneurs in our programs. Showcasing the journey of both student and community entrepreneurs helped us create a feeling of accessibility to our programming, as well as bolster our programming’s credibility. Needless to say, the stories of student entrepreneurs doing incredible things served as prime social media content, too.

Even those these entrepreneurial stories engaged some audiences, we found that some audiences were more attracted to lifestyle content. I began sprinkling in blogs with a greater value-add to students to attract them to our site and socials.

Read some of my CIE blogs here:

• https://cie.calpoly.edu/blog/get-more-productive-at-work-with-these-8-tips-and-tricks/

• https://cie.calpoly.edu/blog/7-hikes-around-san-luis-obispo-you-probably-havent-tried/

• https://cie.calpoly.edu/blog/atsa-foods-cie-incubating-company-offers-much-more-than-a-snack/

• https://cie.calpoly.edu/blog/you-know-you-need-to-cowork-when/