Micro-Influencers, Macro Impact

On top of my main project using micro-influencers to spread awareness of the new Reef brand mantra, Beach Freely, I submitted briefs for and tracked the results of product-focused micro-influencer campaigns. Different product lines had different stories attached to them, so the challenge at hand was deciding how to leverage influencers to tell those stories. We overcame this challenge by aligning the ask of each campaign with the appropriate product story, as well as by selecting influencers using the MAVRCK tool whose content already aligned with the product story. This execution demanded specific, detailed creative briefs.