Social Media Strategy for PBS: In-Depth Customer Development

In an upper division business marketing class for my integrated marketing communications minor, my three teammates and I were confronted by the Central Valley PBS station with the challenge of connecting younger student demographic to their online and on-air content. As this was first and foremost a market research and customer development class, my team and I conducted intensive primary and secondary research into this target audience and ultimately presented Central Valley PBS with an Instagram engagement strategy.

View our final proposal here: https://drive.google.com/file/d/1_tosgd5eV_sq-WGoYYgtUCTflcypxGdC/view?usp=sharing